Q Based on the conditions of the US consumer market as you understand it, are the conditions more favorable to a differentiation or a cost-leadership strategy among auto dealers? There are a few directions you could go from here, such as: a) what conditions would need to change to shift the dynamics such that the other approach becomes more attractive, b) what tactics are the most important to differentiate your dealership from hundreds of other similar competitors, or c) if you want to play on the MBA level, why does this industry completely defy the broad/narrow differentiation/cost-leadership paradigm?